Founded in 1991, we have experienced steady growth during our 25 years in business. 

At Mitch Reed & Associates we are proud to be one of the most trusted and experienced CPA firms in the greater Knoxville, Tennessee area. We provide a full range of accounting and tax services to help individuals and business owners make informed decisions accurately, easily and effectively.

We have been fortunate to maintain lasting relationships with our clients and gain deep experience across a variety of industries. Our core values are integrity, honesty, service and hard work. We carry these values with us wherever we are – working onsite with a client, preparing documentation for clients in our office, and in every step we take. We work hard so that you have peace of mind that your finances are in good hands.



Mitch Reed, CPA

Mitch graduated with high honors from the University of Tennessee in 1987 with a B.S. in Business Administration and a Major in Accountancy. He worked in the audit division of a Big Five accounting firm for three years and after that was responsible for financial statement reporting, SEC reporting, and taxes for a large publicly traded manufacturing firm located in Knoxville. 

In 1991, Mitch began his accounting and tax practice with an emphasis on both service and support. He is a member of the American Institute of Certified Public Accountants and the Better Business Bureau.

A past board member for Hope Resource Center, Mitch currently serves on the Board of Directors for Medic Regional Blood Center. Mitch enjoys fly fishing, playing guitar and spending time with his family.

Mitch Reed

Mitch Reed


Sheri Hagood, CPA

Sheri has 29 years of experience in the accounting/auditing field. Her clients have included churches, restaurants, medical offices, personnel companies, engineering firms, service companies, and retail stores.

Sheri is certified as a Certified Public Accountant in the state of Tennessee. She holds a Bachelor of Science in Business Administration with a Major in Accounting from the University of Tennessee.

Sheri’s civic affiliations include:  Cokesbury United Methodist Church- Benevolence Team Leader, Facilitator of Faith & Finance, Facilitator of Financial Peace University; Bearden High School Basketball Booster Club Treasurer, President; Delta Delta Delta Alumnae Treasurer; Knoxville Nativity Pageant President of Board of Directors

Her hobbies include spending time with her family and friends, reading, and volunteer work.


Kelly Bean, Staff Accountant

Kelly has been an Accountant with Mitch Reed and Associates, PLLC for 20 years. She works with clients on payroll, sales tax, financials, and other accounting issues. 

A graduate of the University of Tennessee in Knoxville, Kelly has extensive QuickBooks knowledge and will oftentimes assist clients who use this Microsoft software. 

Kelly enjoys running and hiking with her family. 

Diane Retterer, Staff Accountant

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Diane has over twenty years of experience as an Administrative Assistant/Bookkeeper. Her depth of skill in office administration and accounting lends support to Mitch Reed and Associates. 

Diane is a QuickBooks Certified User and a Microsoft Word Certified User.  She is also a member of the National Honor Society, and Diane is currently pursuing her Bachelor of Science Degree. 

Diane’s hobbies include spending time outdoors, soccer, kayaking, camping, and gardening.


Additional Staff

We are fortunate to also have additional staff members, versed in small business accounting and management, with experience in budgeting, financial analysis, financial statement preparation, payroll processing, and accounts payable. 

These staff members have deep QuickBooks knowledge and utilization for payroll, vendor payments, analysis and financials.

Their industry experience includes:
Healthcare – consulting, budgeting, and controller responsibilities for over four five years
Dental – budgeting, accounting services, and financial analysis
Interior Design – billing, accounting services and consulting for over 12 years
Small business and temporary staffing companies – ongoing accounting services

“Mitch Reed and Associates has provided Accounting and Strategic Planning support for JB&B Capital, LLC since 2007. This support has been excellent in all regards! Mitch is a quality individual who ALWAYS tries to do the right thing.”

Jack Mills, JB&B Capital, LLC,


A few of our clients